In short, it is the trade book version of a textbook.Įlements is not necessarily unique in presenting scientific ideas on choice in a narrative format, and in many ways extends the tradition of Johnson's contemporaries. It tells in a fluid, engaging narrative format what has taken many of us volumes to compile and articulate. The most difficult thing about this book is the internal contradiction of wanting to keep reading, knowing whatever comes next may be more engaging than what came before, versus stopping for a while to process and not forget what you just read. Johnson recounts decision paradigms with technical but engaging detail in the way most of us talk about a vacation itinerary: with great excitement and the sort of detail that has audiences wanting to plan their own. He breaks these down incisively and broadly through reader-friendly descriptions of decision science matched with real-world anecdotes most will find generally familiar. The point in each case is not just to be informed and inspired by the outcomes, but to understand better what seemed to produce them. Johnson goes behind what happens in everything from choosing from food menus and investment options to saving lives and donating organs. Instead, as the extremely indicative title implies, you get critical levels of insight that are not always present in similar works. You get the gist of the idea in the opening paragraph, but this is not a book to simply get this gist.
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